Strong Sales Growth with Adjustable Beds
Leading adjustable bed base suppliers see a strongth growth year for their category in 2018.
The producers cite a long list of reasons for their optimistic predictions, including a track record of growth in the category in recent years, growth in existing and new distribution channels, rising attachment rates on retail floors and more awareness of the category by retail sales associates
Functional Features Drive Interest
A number of the producers say the strength of entry-level adjustable bed bases should boost overall unit sales this year, a development they expect to decrease the average unit selling price.
They also cite strong interest in their introductions at the January Las Vegas Market, robust results in the category by leading retailers, and the addition of new, functional features as setting the stage for more growth this year.
New Channels Opening for Growth
Ergomotion’s Director of Global Sales, Gui Peres, comments on the category expansion:
“As has been the case with the past few years, the adjustable bed category will continue to experience strong growth throughout the market. The large mattress manufacturers continue to experience success and growth with their adjustable bed lines, and new channels of growth have presented themselves in the online segment, alternative retail channels and direct to consumer.
In 2018, we will see strong growth for current players, as well as a growing pie for new entrants to the category. It is looking good so far.”