Ergomotion Aims to Relieve Retail ‘Pinch Points’ With Cub Ergo

Retail & Selling

The Pinch Points

In a step designed to remove what it calls “the pinch points” of selling more advanced sleep technology, adjustable bed base producer Ergomotion has created a package of post-consumer-sale services.

The services, designed to take the burden of delivery, set up and service away from retailers, will be unveiled in the company’s International Home Furnishings Center showroom, M-636.

Adjustable bed bases are among the industry’s most technical products and can present a variety of challenges to retailers.

With Ergomotion’s commitment to service and partnership, the company is aiming to remove those challenges and allow retailers to focus on running their business, officials said.

Club Ergo

In addition to marketing point-of-purchase support through its Club Ergomotion loyalty program, which offers marketing support and insider deals, partnership benefits include access to Ergomotion’s hand-off, after-the-sale service of white glove delivery to consumers, the company’s management of any warranty issues directly with consumers, and a network of sales trainers, the company said.

A Different Type of Partnership

By freeing retailers of those needs, Ergomotion is helping them focus on other issues.

“We are committed partners with our network of retailers,” Peres said, “and by taking away their need to create marketing collateral, deal with warranties after a sale and conduct sales training, we lift the weight of the peripheral activities so that they are free to concentrate on their consumers and growing sales.”

“Adjustable bed bases are highly technical and are designed and engineered with a variety of moving components and motors,” said Gui Peres, director of global sales for Ergomotion.

“They are very different from most products in furniture showrooms that are mostly static. We’re the experts in set up, training and, should it be needed, warranty repair. Those things aren’t the responsibility of our retail partners.”