Willingham will lead Ergomotion’s transition to the wellness-technology category, while Peres focuses on developing solutions for wellness-focused consumers
(Santa Barbara, Calif.) July 13, 2021– Ergomotion, the global leader of adjustable bed base design and manufacturing, announced Mitch Willingham as the new Vice President of Global Sales. Willingham succeeds Gui Peres, who will transition to President of Ergomotion’s Wellness Division.
In this role, Willingham will be responsible for Ergomotion’s continued move into the wellness-technology market through innovative, state-of-the-art sleeping solutions designed to improve customer’s quality of life and sleep – a first among adjustable bed-bases. Peres will focus on identifying new consumer segments and developing solutions to benefit active, wellness-focused consumers.
“I’m excited to have the opportunity to lead Ergomotion’s efforts with a team that continues to make significant strides in the adjustable bed base category,” said Mitch Willingham, Vice President of Global Sales. “Ergomotion has seen some tremendous growth in the past year, and I hope to continue to build on those successes with our products and partners.”
Peres has been a key growth driver for the company and has been instrumental in leading a successful sales team. With his focus shifting to a new business unit, he will be able to launch and lead solutions that will allow for the wellness community to reach their goals.
“I’m eager to drive Ergomotion forward and focus on ways to continue to elevate the brand, its products and our partners,” said Gui Peres, President of Ergomotion’s Wellness Division. “We continue to stay committed and engaged with our innovative designs, and I’m thrilled to be leading thoughtful solutions that are specifically tailored to our customers.”
The evolution of Ergomotion’s products has allowed the company to prioritize sleep and health. Their latest innovations offer the best sleep options while also showcasing the future of technology in the home. Ergomotion understands the importance of overall progress for the industry as a pioneer of the future of sleep.
“Willingham and Peres bring valuable insight to the Ergomotion team and will help our continued growth within the category and beyond,” says Johnny Griggs, Chief Operating Officer at Ergomotion. “The landscape of the adjustable bed base has changed greatly over the past five years, and our executive leadership team will advance our vision and groundbreaking products.”
Willingham brings nearly 20 years of strategic retail, manufacturing, and leadership experience in the international bedding industry to his new role. He has a proven record of developing and implementing strategic budgeting, merchandising, marketing, and supply chain objectives for premier mattress manufacturers.
You can learn more about Ergomotion at www.ergomotion.com.