Willingham joins Ergomotion as VP of global sales

SANTA BARBARA, Calif. — Ergomotion, the global leader of adjustable bed base design and manufacturing, has named Mitch Willingham as the new vice president of global sales. He succeeds Gui Peres, who has been named president of Ergomotion’s Wellness Division.

Willingham will be responsible for Ergomotion’s continued move into the wellness-technology market through innovative, state-of-the-art sleeping solutions. He brings nearly 20 years of strategic retail, manufacturing, and leadership experience in the international bedding industry to his new role.

Peres will focus on identifying new consumer segments and developing solutions to benefit active, wellness-focused consumers.

“Willingham and Peres bring valuable insight to the Ergomotion team and will help our continued growth within the category and beyond,” said Johnny Griggs, chief operating officer at Ergomotion. “The landscape of the adjustable bed base has changed greatly over the past five years, and our executive leadership team will advance our vision and groundbreaking products.”